Done in collaboration with Ali Stringham.

OK Soda was a soft drink introduced by The Coca-Cola Company in 1993 to appeal to the disaffected Gen X, only to go out of production two years later.

The Insight: With this relaunch, we shifted the focus to Gen X’s kids, Generation Z. They’ve grown up in a chaotic and destabilized world. As a way of dealing with this, from major issues, to everyday events, they connect through relatable and absurdist humor. 

Skills: Art Direction, Graphic Design, Ideation​

Programs: Illustrator, After Effects