MCA Chicago - Yoko Ono:
Music of the Mind
Spec Campaign
Done in collaboration with Ali Stringham & Ashley Corona.
On view at the MCA as the only US venue, Yoko Ono: Music of the Mind presents one of the most comprehensive exhibitions of Yoko Ono's work to date.
To draw interest in this exhibit, we created a physical context for selected poems from Yoko Ono’s book, Grapefruit, providing a snapshot into her thinking and artistic approach.
Skills: Art Direction, Graphic Design, Ideation
Programs: Photoshop, Illustrator, After Effects
Out of Home
Location: Oak Street Beach, top panel would point towards Lake Michigan, and the bottom would point in the direction of the MCA.
Experiential
Small black & white buoys that people can take home. Location: Popular Chicago beaches such as Oak Street, Foster, Asterman, Rainbow, 63rd Street.
Social
Pre-roll