Insight 1: While bike lane safety is being taught to new drivers, there isn't an existing mechanism to update people who have been driving for years.

Insight 2: Due to current events over the last 10 years, the target market is suffering from empathy fatigue so we have to alter our approach to connect with them using humor.

Skills: Art Direction, Graphic Design, Copywriting

Programs: Photoshop, Illustrator, InDesign