OK Soda
Spec Re-Launch Campaign
Done in collaboration with Copywriter Ali Stringham
The Insight: Gen Z has
grown up in a chaotic and
destabilizing world. As a
way of dealing with this,
from major issues to everyday
events, they connect through
relatable and absurdist humor.
The Insight: Gen Z has
grown up in a chaotic
and destabilizing world.
As a way of dealing with this, from major issues,
to everyday events, they connect through relatable
and absurdist humor.
Skills: Art Direction, Graphic Design, Ideation
Out of Home
Social, Instagram
Interactive Digital Billboard
Video (Storyboards)
